21 AI Tools Every Small Business in India Needs to Use
21 AI Tools Every Small Business in India Needs to Use
Indian small businesses can use more affordable AI tools to enhance efficiency and reduce costs and compete with bigger companies. ChatGPT, Zoho CRM, and Canva AI are examples of tools used to create content, sell, and design, respectively, all on flexible budgets.
By 2025, using artificial intelligence is no longer a privilege of big businesses with substantial incomes. To the more than 63 million micro, small, and medium enterprises (MSMEs) in India, the adoption of AI is now a matter of survival and development in the competitive market. The tools are used to fill manpower gaps, make good use of constrained budgets, and improve customer service. Fortunately, there has been an influx of low-cost and localized options that have enabled powerful automation to become accessible to all businesspeople, ranging from a Jaipur-based boutique to a technology startup in Noida.
In this guide, we'll discuss 21 of the best and most affordable AI tools today that Indian small businesses can use to fulfill their operational needs based on the functionality that best fits their operations.
No. 1 AI Kit for Indian Small Businesses.
Creation and copywriting of content.
Delivery of quality content to market and communication is a great challenge to lean teams. The list of the following AI writing assistants can be your 24/7 writing partners.
ChatGPT and Google Gemini: These are the great general large language models. Brainstorm marketing campaigns, write email replies, come up with first-draft blog posts, and write social media captions using their free tiers.
Jasper: It is a high-quality AI copywriting tool that is best at creating SEO-optimized blogs, advert copy, and email. It is especially handy when a business is interested in growing content production without the need to hire a creative staff of high numbers.
Writesonic and Copy.ai: These are companies that provide specific marketing copy templates. Both have free trials or low-cost entry-level plans and are perfect at creating Facebook ads, descriptions of the product, and content on the web.
Grammarly: Rise beyond the ordinary spell-check. Grammarly also checks the tone, clarity, and style of your communication so that every one of your business emails and web copywriting is not only professional but also error-free.
Customer Support and Interaction.
The 24/7 customer support is an instant game-changer in the way of gaining trust. The AI-based chatbots can process a great deal of query requests in local languages.
Haptik: Haptik is an Indian developer of conversational AI platforms; the company specializes in creating multilingual chatbots in WhatsApp, websites, and applications. It knows local language and slang and is hence ideal for the automation of frequently asked questions and the updating of orders.
Gupshup: This is an application that helps companies create and automate chats in over 30 different channels, such as WhatsApp and SMS. It is built to do lead generation and minimal technical customer service.
Yellow.ai: A business-level platform that is also available to SMEs. It offers multilingual AI assistants on 35+ channels, automating customer queries as well as booking appointments.
ManyChat: A commonly used application to build AI chatbots on WhatsApp and DMs on Instagram. It is very useful when a business, especially retail and service-oriented companies, automates the dialogue and directly sells through messaging apps.
Sales & Marketing Automation
Get the sales pipeline straight and optimize the value of your marketing efforts with intelligence that anticipates customer behavior and automates contact.
Zoho CRM and Zia: Zoho CRM is a homegrown favorite, and it also has the built-in AI assistant known as Zia, which makes predictions based on sales, lead ratings, and the most appropriate time to call a prospect. It easily connects with Indian payment and tax systems.
Freshsales with Freddy: Freshsales is a CRM created by Freshworks that leverages its AI, Freddy, to automate the ticketing process, assign customer inquiries importance, and offer predictive data to enable sales representatives to close deals at a faster pace.
HubSpot AI: It is a one-stop software that provides AI services in email marketing, lead scoring, and chatbot development. It is a solid tool for expanding businesses that run integrated campaigns.
Surfer SEO: This is a strong content optimization tool that supports AI to examine the leading ranking pages. It is a data-supported roadmap and keyword plan that will make your content on the blog appear closer to the top in Google search engine searches.
Video Production and Graphic Design.
Design professional-quality visual work without having a professional designer or video producer.
Canva AI (Magic Studio): The popular design tool has come with powerful artificial intelligence. On the one hand, Magic Design is used to create social media posts and presentations when you have a text prompt available; on the other hand, Magic Write will help you create captions, which saves a great deal of time and money.
Pictory & Lumen5: These are two tools that make it easy to create video content because they automatically transform blog posts or articles into a catchy promotional video or a social media reel, which is ideal to grow your YouTube or Instagram presence.
DALL-E and Canva Image Generator: This is a model that creates unique and high-quality pictures and art based on a simple text description. This is invaluable in the creation of original graphics in advertisements, blogs, and social media in case stock photos are not good enough.
Operations, Finance & HR
Automate back-office operations, guarantee compliance, and control your team more effectively.
Zapier: This automation giant integrates your various web applications (Gmail, Google Sheets, and Slack) to formulate your own workflow. The AI capabilities of it can now be used to construct these automations in simple English.
QuickBooks and Zoho Books: These accounting solution providers are based on AI to match invoices, categorize expenses, and file GST. They minimize the errors and save innumerable hours on the monthly financial reconciliation.
Keka: Keka is an Indian HR automation service that manages payroll, attendance tracking, and employee lifecycle management, also making HR processes manageable with growing teams.
TallyPrime: A business accounting standard that has been an Indian business staple but has recently gained AI-driven cash flow forecasts and fraud detection to enable SMEs to be more proactive in managing finances.
Implementing AI in Your Business: A Practical Guide
Introducing artificial intelligence in your business operations could not be simpler. Ensure it is a smooth and successful integration by following these stages:
Identify a Key Pain Point. Start small. Do not attempt to automate everything within your company at once. Pick one briefly task that is repeated over and over and takes a lot of time, for instance, answering frequently asked customer questions, preparing weekly social media content, or handling invoice data entry.
Opt for a Tool that offers a Free Trial. Most of the tools mentioned in the list provide either trial periods or free tiers. Before you make a financial commitment, check out each tool by using it in your normal working environment to determine whether it suits your workflow.
Involve Your Team in the Process. Present AI as a tool that supports human work and does not take over jobs. Offer some basic training so that your employees will be able to use these assistants and thus have more time for strategic and creative tasks that cannot be delegated.
Evaluate and Refine Your Efforts. Keep track of important metrics both before and after the implementation stage. Has the time needed to respond to customers shortened? Have you saved hours on content creation? Make use of this information to evaluate ROI and decide on the level of your future investment.
Intelligence is the future of small businesses in India. The wise use of such cheap AI tools as those mentioned above enables you to automate routine operations, base your decisions on data, and provide excellent customer service. Thus, the entrepreneur you are, is allowed to concentrate on what is his/her/their best: innovating and expanding the business.
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