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Internet Advertising Effectiveness

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  Internet Advertising Effectiveness What Actually Works Today Is Internet Advertising Still Effective? In today’s digital world, scrolling is second nature. Ads pop up on videos, search engines, memes, and news feeds. But one important question remains:  Does internet advertising really work, or is it just digital noise ? This article explores the truth behind internet advertising effectiveness. We’ll discuss what actually delivers results, how to measure success, the platforms that perform best, and how to ensure your ads connect with the right audience. What is Internet Advertising? Internet advertising is any paid promotional content that appears online. It can take various forms—from flashy banners to subtle influencer posts and keyword-driven search engine ads. The primary goals are to drive traffic, boost awareness, and encourage action. Common Types of Internet Ads: Search ads (Google, Bing) Display ads (news sites, blogs, forums) Social media ads (I...
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Banana Cream Cheese Muffin

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   Banana Cream Cheese Muffin (makes about 15-16 regular-size muffins)   Banana Muffin 192g plain flour 1/4 tsp baking soda 1/4 tsp baking powder 1/4 tsp fine salt 1/2 tsp ground cinnamon 112g unsalted butter, room temperature 112g cream cheese 90g caster sugar 60g soft brown sugar 1 large egg 1 tsp vanilla extract 2 over-riped bananas, mashed 15-16 pieces walnut Cream Cheese Filling 112g cream cheese 1 tbsp caster sugar 1 tbsp plain flour 1 egg 1 tsp vanilla extract Steps   Set oven temperature to 180°C. The cream cheese filling's ingredients should all be thoroughly mixed and smooth. Spoon the filling into a piping bag that has a small, pointed tip attached to it. Since the filling is a little watery, set away, ideally in the refrigerator. Sieve the ground cinnamon, baking powder, baking soda, fine salt, and plain flour. Put aside. Using an electric mixer, beat the butter, cream cheese, and sugars until they become creamy and fluffy. Whisk together the egg and vani...
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Cheese & Dill Muffin

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  Cheese & Dill Muffin (Makes 16 regular-size muffins) 256g plain flour 1 tbsp baking powder 3/4 tsp salt 2 tbsp caster sugar 280g Greek yoghurt 35g salted butter, melted 10g unsalted butter, melted 1 large egg (about 60g with shell) 120g fresh milk 100g grated cheese 2 tsp dill weed   Direction :  Set oven temperature to 200°C. After sifting the flour, add the baking powder and salt. Mix in the dill and sugar. Put aside. Mix together the melted butter, milk, yoghurt, and egg. Mix the dry ingredients and wet ingredients together carefully, then fold just until incorporated. Add the shredded cheese and fold. Avoid over-stirring to prevent tough muffins. Pour the batter into each muffin cup until they are 3/4 full. Bake for 20 minutes at 200 degrees Celsius. Serve warm for optimal results. Notes: I used Greek yoghurt in place of plain yoghurt. I used a combination of salted and unsalted butter because I had some salted butter remaining. To have a more cheesy taste, I sw...
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Cheese Cake - Apple Cream Cheese Coffeecake

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   Cheese Cake - Apple Cream Cheese Coffeecake Makes a 9x9 inch cake   Ingredients:   Cream Cheese:   3/4 cup thick coconut milk (from the top of a chilled can) 1/2 cup Dastony raw cashew butter 2 Tbsp maple syrup 1/8 tsp sea salt 1 tsp pure vanilla extract 1/2 tsp cider vinegar 2 Tbsp arrowroot starch or cornstarch      Cheese Cake - Streusel:   1/2 cup organic rolled oats 2 Tbsp maple sugar 1/4 cup organic whole wheat pastry flour 1/8 tsp sea salt 3 Tbsp coconut oil      Cheese Cake - Cake:   1 1/2 cups organic whole wheat pastry flour 1 1/2 tsp baking soda 1 tsp baking powder 1 tsp cinnamon 1/2 tsp nutmeg 1/2 tsp sea salt 1 cup maple sugar 1 cup full-fat coconut milk (the thick kind, I prefer the Thai Kitchen brand) at room temperature 1 cup apple sauce 2 tsp pure vanilla extract 2 Tbsp cider vinegar         Instructions: Adjust the oven rack to the centre position and preheat to 350 degrees Fahrenhe...
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Banana Cake Roll with Cream Cheese Filling

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  Banana Cake Roll with Cream Cheese Filling Makes one 15-inch long rolled cake, serves 8-10   Ingredients:   15x10 inch jelly roll pan   Cake:       1 1/2 cups organic whole wheat pastry flour 1 1/2 tsp baking soda 1 tsp baking powder 1/2 tsp sea salt 1 tsp cinnamon 1/8 tsp nutmeg 1 1/4 cups packed soft Medjool dates, pitted, soaked in water for 30 minutes and 1 cup of the soaking water reserved 1/4 cup almond butter 1 Tbsp pure vanilla extract 1 cup mashed banana 2 Tbsp apple cider vinegar     Filling:   1 15 oz can full-fat organic coconut milk, chilled 1/2 cup raw cashew butter 1/4 cup maple syrup 1 tsp pure vanilla extract 1/4 tsp sea salt 1/4 tsp cider vinegar 3/4 cup melted coconut butter (warmed to liquid)     Frosting:   1 cup full-fat organic coconut milk, chilled 1/2 cup mashed banana 1/2 cup raw cashew butter 1/4 cup maple syrup 1 tsp pure vanilla extract 1/4 tsp sea salt 1/4 tsp cider vinegar 3/4 cup...
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Sweet Potato "Cream Cheese" Muffins'

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   Sweet Potato "Cream Cheese" Muffins' Makes 10 standard-sized muffins Ingredients: "Cream Cheese" Filling: •             1/3 cup plus 2 Tbsp thick coconut milk or unsweetened coconut cream (from the top of a chilled can) •             1/3 cup Dastony raw cashew butter (or almond butter will also work here) •             1 1/2 Tbsp maple syrup •             1/4 tsp cider vinegar or lemon juice •             1/16 tsp sea salt •             1/2 tsp pure vanilla extract •             2 tsp cornstarch   Batter: •        ...
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Pumpkin Spice Cake with Cinnamon Cream Cheese Frosting

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    Pumpkin Spice Cake with Cinnamon Cream Cheese Frosting Makes 1 6 inch 2 layer cake Ingredients: 2 6-inch cake pans Cake: 1 1/2 cups quinoa flour (or all-purpose gluten-free flour) 1 1/2 tsp baking soda 1 tsp baking powder 1/2 tsp sea salt 1 Tbsp cinnamon 1 tsp ginger 1/2 tsp nutmeg 1/2 tsp cloves 1/4 tsp chipotle powder 1 cup packed soft Medjool dates, pitted, soaked in water for 30 minutes and 1 cup of the soaking water reserved 1/4 cup almond butter 1 Tbsp pure vanilla extract 1 cup pumpkin puree 2 Tbsp apple cider vinegar Frosting: 1 15 oz can full-fat organic coconut milk chilled 1/2 cup raw cashew butter 1/4 cup maple syrup 1 tsp pure vanilla extract 1/2 tsp cinnamon 1/4 tsp sea salt 1/4 tsp cider vinegar 3/4 cup melted coconut butter (warmed to liquid) Directions: Adjust the oven rack to the middle position and preheat to 375F. Line two six-inch-diameter cake pans with parchment paper that is two inches high on the sides. To prevent the cake from sticking, gently ...
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Vanilla Berry Cake with "Cream Cheese" Frosting

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   Vanilla Berry Cake with "Cream Cheese" Frosting Makes 1 6 inch 3 layer cake   3 6-inch cake pans   Cake:   1 1/2 cups quinoa flour (or all-purpose gluten-free flour) 1 1/2 tsp baking soda 1 tsp baking powder 1/2 tsp sea salt 1 cup packed soft Medjool dates, pitted, soaked in water for 30 minutes and 1/2 cup of the water reserved 1/4 cup raw almond butter 2 tsp pure vanilla extract 1 cup filtered water 2 Tbsp apple cider vinegar     Frosting:   1 15 oz can full-fat organic coconut milk, chilled  1/2 cup raw cashew butter 1/4 cup maple syrup 1 tsp pure vanilla extract 1/4 tsp sea salt 1/2 cup plus 2 Tbsp melted coconut butter (not oil, warmed to liquid)     Filling/Topping:   1 1/2 cups mixed fresh organic berries     Instructions: Adjust the oven rack to the middle position and preheat to 375F. Line three 6-inch-diameter cake pans with sides that are 2 inches high on the bottom with parchment paper. To prevent the c...
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