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Internet Advertising Effectiveness

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  Internet Advertising Effectiveness What Actually Works Today Is Internet Advertising Still Effective? In today’s digital world, scrolling is second nature. Ads pop up on videos, search engines, memes, and news feeds. But one important question remains:  Does internet advertising really work, or is it just digital noise ? This article explores the truth behind internet advertising effectiveness. We’ll discuss what actually delivers results, how to measure success, the platforms that perform best, and how to ensure your ads connect with the right audience. What is Internet Advertising? Internet advertising is any paid promotional content that appears online. It can take various forms—from flashy banners to subtle influencer posts and keyword-driven search engine ads. The primary goals are to drive traffic, boost awareness, and encourage action. Common Types of Internet Ads: Search ads (Google, Bing) Display ads (news sites, blogs, forums) Social media ads (I...
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Cake - Sakura Matcha Chiffon

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   Cake - Sakura Matcha Chiffon    Makes 1 x 20cm chiffon pan, 1 x 10cm chiffon pan and 3 cupcakes   •             130g cake flour (I use Japanese Nissen Violet flour) •             15g matcha powder (I use early spring green tea powder) •             5 egg yolks •             80g oil (neutral tasting like canola or grapeseed, don't use olive oil) •             95g water •             130g caster sugar (I use Japanese sugar) •             7 egg whites •             Some pickled sakura  ...
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Cake - Nutella Chiffon Cake

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   Cake - Nutella Chiffon Cake   (makes one 22cm Cake - chiffon cake)     Ingredients 85g fresh milk (original 100g) 180g Nutella 80g cake flour, sifted 5 egg yolks (I use 60g egg with shell) 1/2 tsp vanilla extract 5 egg whites 80g caster sugar Steps Preheat oven to 180 degrees Celsius (conventional mode) or 160 degrees Celsius (fan mode). Prepare a 22cm chiffon pan. Do not grease. Heat fresh milk over low heat. Add Nutella and stir till all the Nutella has melted. Once the mixture starts to boil, off the heat. Continue to stir till the mixture is very smooth. Make sure there are no lumps of Nutella in the mixture. Set aside to cool down. Once the Nutella mixture has cooled down, add egg yolks, flour and vanilla extract and mix till it becomes a smooth batter. Using an electric mixer or hand whisk, beat egg whites until soft peaks add sugar gradually, and beat till stiff peaks. Put 1/4 of the egg white meringue into the Nutelle/yolk batter, and FOLD gently. Rep...
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