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Internet Advertising Effectiveness

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  Internet Advertising Effectiveness What Actually Works Today Is Internet Advertising Still Effective? In today’s digital world, scrolling is second nature. Ads pop up on videos, search engines, memes, and news feeds. But one important question remains:  Does internet advertising really work, or is it just digital noise ? This article explores the truth behind internet advertising effectiveness. We’ll discuss what actually delivers results, how to measure success, the platforms that perform best, and how to ensure your ads connect with the right audience. What is Internet Advertising? Internet advertising is any paid promotional content that appears online. It can take various forms—from flashy banners to subtle influencer posts and keyword-driven search engine ads. The primary goals are to drive traffic, boost awareness, and encourage action. Common Types of Internet Ads: Search ads (Google, Bing) Display ads (news sites, blogs, forums) Social media ads (I...
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Swiss Roll - Polka Dot Roll Cake

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   Swiss Roll - Polka Dot Roll Cake (makes one 9" by 9" roll)   Part I - Polka Dot Batter 25g cake flour (I use Nissen Violet flour) 25g unsalted butter 1/2 tsp oil (any neutral-tasting oil like canola, sunflower, or grapeseed) 20g icing sugar 15g egg whites Pink icing gel (I use Wilton) Line baking parchment on a 9" by 9" tray. If using a pattern guide for tracing, place the guide under the parchment. Set aside. (original recipe uses 8" by 11" tray) Sift flour and set aside. In a heatproof bowl, heat butter and oil in a hot water bath till butter is melted and combined with oil. (suggest combining softened butter and oil without heat for better results) Remove bowl from heat. Add icing sugar and stir till well blended. Add egg whites and mix well. Add flour and mix well. A sticky and thick batter will form. Use a toothpick to pick up a bit of pink icing gel and mix it into batter. Adjust the colour to the desired tone. Prepare a piping bag with a 5mm roun...
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Carrot Cake Roll

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   Carrot Cake Roll   Makes one 15-inch long rolled cake, serves 8-10   Carrot Cake Roll - Ingredients:   15x10 inch jelly roll pan   Carrot Cake Roll - Cake:   1 1/2 cups organic whole wheat pastry flour 1 1/2 tsp baking soda 1 tsp baking powder 1/2 tsp sea salt 1 tsp cinnamon 1 tsp ginger 1/8 tsp nutmeg 1 1/4 cups packed soft Medjool dates, pitted, soaked in water for 30 minutes and 2 cups of the soaking water reserved 1/4 cup almond butter 1 Tbsp pure vanilla extract 1 cup shredded carrots 2 Tbsp apple cider vinegar     Carrot Cake Roll - Filling:   1 15 oz can full-fat organic coconut milk, chilled 1/2 cup raw cashew butter 1/4 cup maple syrup 1 tsp pure vanilla extract 1/4 tsp sea salt 1/4 tsp cider vinegar 3/4 cup melted coconut butter (warmed to liquid)   Frosting:   1 cup full-fat organic coconut milk, chilled 1/2 cup mashed banana 1/2 cup raw cashew butter 1/4 cup maple syrup 1 tsp pure vanilla extract 1/4 tsp sea salt...
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Chocolate Peppermint Roll Cake

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  Chocolate Peppermint Roll Cake Makes one 15-inch long roll cake   Ingredients:   10x15 inch jelly roll pan   Cake:   1 1/2 cups organic whole wheat pastry flour 1/4 cup cacao powder or unsweetened cocoa powder 1 1/2 tsp baking soda 1 tsp baking powder 1/2 tsp sea salt 1 1/4 cups packed soft Medjool dates, pitted, soaked in water for 30 minutes and drained 1/4 cup cashew butter or your preferred nut butter (just make sure it is smooth) 2 tsp pure vanilla extract 1 tsp peppermint extract 2 cups filtered water 2 Tbsp apple cider vinegar     Filling:   1 15 oz can organic full-fat coconut milk, such as Thai Kitchen chilled (you want to make sure it is a brand that is 3/4 of the can cream or it will not work) 1/2 cup raw cashew butter 1/3 cup maple syrup 1/4 tsp sea salt 1 tsp pure vanilla extract 1 tsp peppermint extract 1 tsp beet powder 1/2 cup plus 2 Tbsp melted cacao butter or coconut butter (NOT OIL), warmed to liquid     Ganache: ...
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Chocolate Pumpkin Cake Roll

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   Chocolate Pumpkin Cake Roll Makes one 15-inch long rolled cake, serves 8-10   Ingredients:   15x10 inch jelly roll pan   Cake:   1 1/2 cups organic whole wheat pastry flour 1/4 cup unsweetened cocoa powder or cacao powder 1 1/2 tsp baking soda 1 tsp baking powder 1/2 tsp sea salt 1 Tbsp cinnamon 1 tsp ginger 1/2 tsp nutmeg 1/2 tsp cloves 1 1/4 cups packed soft Medjool dates, pitted, soaked in water for 30 minutes and 1 cup of the soaking water reserved 1/4 cup almond butter 1 Tbsp pure vanilla extract 1 cup pumpkin puree 2 Tbsp apple cider vinegar     Frosting:   1 15 oz can full-fat organic coconut milk  (, chilled 1/2 cup pumpkin puree 1/4 cup maple syrup 1 tsp pure vanilla extract 1/2 tsp cinnamon 1/2 tsp ginger 1/4 tsp cloves 1/8 tsp nutmeg 1/4 tsp sea salt 1/4 tsp cider vinegar 3/4 cup melted coconut butter (warmed to liquid)     Ganache:   3/4 cup chopped vegan dark chocolate 1/3 cup plus 2 Tbsp full-fat coconut m...
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Chocolate Cake - Chocolate Raspberry Roll Cake

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   Chocolate Cake - Chocolate Raspberry Roll Cake   Makes one 15-inch long roll cake   Chocolate Cake - Ingredients:   10x15 inch jelly roll pan    Chocolate Cake - Cake:   1 1/2 cups organic whole wheat pastry flour 1/4 cup cacao powder or unsweetened cocoa powder 1 1/2 tsp baking soda 1 tsp baking powder 1/2 tsp sea salt 1 1/4 cups packed soft Medjool dates, pitted, soaked in water for 30 minutes and drained 1/4 cup raw cashew butter or almond butter (or your preferred nut butter, just make sure it is smooth) 2 tsp pure vanilla extract 2 cups filtered water 2 Tbsp apple cider vinegar      Chocolate Cake - Filling:   1 15 oz can of organic full-fat coconut milk or coconut cream, 1/2 cup raw cashew butter 1/2 cup raspberry jam 1/4 tsp sea salt 1 tsp pure vanilla extract 2/3 cup melted coconut butter (NOT OIL), warmed to liquid     Chocolate Cake - Ganache:   3/4 cup chopped vegan dark chocolat...
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Cakeblogin's - Gingerbread Roll Cake

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  Cakeblogin's - Gingerbread Roll Cake Makes one 15-inch long roll cake   Ingredients:   10x15 inch jelly roll pan   Cake:   1 1/2 cups organic whole wheat pastry flour 1 1/2 tsp cinnamon 1 1/2 tsp ginger 1/2 tsp cloves 1/4 tsp nutmeg 1 1/2 tsp baking soda 1 tsp baking powder 1/2 tsp sea salt 1 1/4 cups packed soft Medjool dates, pitted, soaked in water for 30 minutes and drained 1/4 cup almond butter or your preferred nut butter (just make sure it is smooth) 1 Tbsp molasses 2 tsp pure vanilla extract 2 cups filtered water 2 Tbsp apple cider vinegar     Filling:   1 15 oz can organic full-fat coconut milk, such as Thai Kitchen chilled (you want to make sure it is a brand that is 3/4 of the can cream or it will not work) 1/2 cup raw cashew butter 1/3 cup maple syrup 1/4 tsp sea salt 1 tsp pure vanilla extract 1/2 cup plus 2 Tbsp melted coconut butter (NOT OIL), warmed to liquid     Directions: Adjust the oven rack to the centre position a...
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Cakeblogin's - Chocolate Roll Cake

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  Cakeblogin's - Chocolate Roll Cake Makes one 15-inch long roll cake   Ingredients:   10x15 inch jelly roll pan   Cake:   1 1/2 cups organic whole wheat pastry flour 1/4 cup cacao powder or unsweetened cocoa powder 1 1/2 tsp baking soda 1 tsp baking powder 1/2 tsp sea salt 1 1/4 cups packed soft Medjool dates, pitted, soaked in water for 30 minutes and drained 1/4 cup almond butter or your preferred nut butter (just make sure it is smooth) 2 tsp pure vanilla extract 2 cups filtered water 2 Tbsp apple cider vinegar     Filling:   1 15 oz can organic full-fat coconut milk, 1/2 cup Dastony Macadamia Nut Butter or Dastony Raw Cashew Butter 1/3 cup maple syrup 1/4 tsp sea salt 1 tsp pure vanilla extract 1/2 cup plus 2 Tbsp melted Dastony Coconut Butter (NOT OIL), warmed to liquid     Ganache:   3/4 cup chopped  dark chocolate 1/4 cup plus 2 Tbsp full-fat coconut milk     Directions: Adjust the oven rack to the centre posi...
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