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Internet Advertising Effectiveness

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  Internet Advertising Effectiveness What Actually Works Today Is Internet Advertising Still Effective? In today’s digital world, scrolling is second nature. Ads pop up on videos, search engines, memes, and news feeds. But one important question remains:  Does internet advertising really work, or is it just digital noise ? This article explores the truth behind internet advertising effectiveness. We’ll discuss what actually delivers results, how to measure success, the platforms that perform best, and how to ensure your ads connect with the right audience. What is Internet Advertising? Internet advertising is any paid promotional content that appears online. It can take various forms—from flashy banners to subtle influencer posts and keyword-driven search engine ads. The primary goals are to drive traffic, boost awareness, and encourage action. Common Types of Internet Ads: Search ads (Google, Bing) Display ads (news sites, blogs, forums) Social media ads (I...

SEBI suggests taking action against trading in speculative index derivatives.

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 SEBI suggests taking action against trading in speculative index derivatives. 31/7/2024, The Securities and Exchange Board of India (SEBI) on Tuesday proposed several reforms to strengthen regulations in the index derivatives industry to prevent excessive speculation and safeguard investors. Concerns about rising retail participation and erratic trading, especially on expiry days, have prompted the decision. Among the suggested adjustments are:  Prepayment of option premiums in advance: As of right now, option buyers only have to pay the premium when they exercise their right. SEBI is thinking of making this upfront payment required. A larger minimum contract size: In two stages, the regulator intends to increase the minimum contract size for index derivatives to deter small-ticket investors from taking on unwarranted risks. Phase 1 requires that the derivatives contract have a minimum value of between Rs. 15 lakh and Rs. 20 lakh at the time of introduction. As part...