Featured Post

Internet Advertising Effectiveness

Image
  Internet Advertising Effectiveness What Actually Works Today Is Internet Advertising Still Effective? In today’s digital world, scrolling is second nature. Ads pop up on videos, search engines, memes, and news feeds. But one important question remains:  Does internet advertising really work, or is it just digital noise ? This article explores the truth behind internet advertising effectiveness. We’ll discuss what actually delivers results, how to measure success, the platforms that perform best, and how to ensure your ads connect with the right audience. What is Internet Advertising? Internet advertising is any paid promotional content that appears online. It can take various forms—from flashy banners to subtle influencer posts and keyword-driven search engine ads. The primary goals are to drive traffic, boost awareness, and encourage action. Common Types of Internet Ads: Search ads (Google, Bing) Display ads (news sites, blogs, forums) Social media ads (I...

A woman from Bengaluru lost Rs 1.2 crore in a phone scam; how to spot and avoid them

 A woman from Bengaluru lost Rs 1.2 crore in a phone scam; how to spot and avoid them


A woman from Bengaluru lost Rs 1.2 crore in a phone scam; how to spot and avoid them







KEY POINTS


The con artist called Lakshmi Shivakumari, the victim, posing as an employee of the Telecom Department.

After that, the con artist said she was involved in illicit activities.


They threatened to arrest her for non-cooperation if she didn't cooperate.
The fact that frauds are now so widespread and affect everyone, especially those who are not as tech-savvy, is really depressing. Because some people lack basic technological knowledge, scammers profit from this and abuse people's confidence.


Another such case has surfaced, in which an elderly Bengaluru resident lost almost Rs 1.2 crore due to an online scam. What happened? Read on for more information.


How did con artists manage to fool this woman?

A seventy-seven-year-old citizen of Bengaluru is the latest victim of a cyber fraud.
This caused her to lose almost Rs 1.2 crore. According to The Hindu, the victim, Lakshmi Shivakumari, was called by the con artist.

He identified himself as a Telecom Department official.

After that, the con artist said she was involved in illicit activities.
The caller added that this was being done on a SIM card that was issued in her name in Mumbai when she rejected this. He added that she was the subject of a report filed with the Mumbai crime branch. This scared the elderly woman.

After some time, two individuals identifying themselves as Sandeep Rao and Akash Kulhari called her again. They identified themselves as Mumbai Crime Branch officers. These individuals informed Shivakumari that she was a party to a Rs 60 crore money laundering case.


The con artists demanded her information when she refuted any such claims. Her investments, bank accounts, and personal details were all included in this. They threatened to arrest her for non-cooperation if she didn't cooperate. They even displayed to her forged court orders and an FIR from the Supreme Court.


The woman became frightened naturally, so she caved in and transferred Rs 1,28,70,000. She received assurances that the money would be reimbursed upon the conclusion of the investigation. However, that never took place. It was then that she recognised she had been duped.

How can one prevent falling for such scams?
We must adhere to certain safety procedures because these occurrences are becoming increasingly frequent. Prevention is always preferable to cure, as they say.


1. Never divulge personal information, bank account information, etc.
over the phone. Make sure these calls are legitimate at all times.


2. Never, ever give your OTPs to a caller. The biggest warning sign is when someone asks for your OTP while posing as someone in a position of authority.


3. Install anti-malware and anti-virus software on your device.


4. Use secure passwords (the best ones are those that don't include your birthdate).


5. Regularly check the activities on your account


Con artists can't take from you if you do this. Be cautious and keep reading our posts for more just like this one.

Comments

Popular posts from this blog

FRUIT CAKE - CAKE WITH STRAWBERRY LEMONADE

Edible culture - Coconut ladoo

What is ChatGPT ? Everything you need to know