Internet Advertising Effectiveness

Consumer Protection Act, 2019
The thirty-year-old Consumer Protection Act 1986 has been replaced and the Consumer Protection Act, 2019 is in existence.
The new law proposes to take several measures to give greater protection to customers and to make the existing rules more stringent. Introduction of central regulation, stringent penalties for misdeeds and e-commerce and electronic service provider objectives of consumer protection act are some of the main features of the guiding principles. Consumer Courts:
Consumer Redressal Commission, its Consumer Courts are present at District, State and National level for redressal of grievances of the consumers. This institution has increased its exclusive jurisdiction, meaning it increases the ability of courts to file cases based on the value of the consumer's court.
In order to make the functioning of local bodies easier in district courts as compared to State and National Commissions, such facility is being maintained by increasing the size of district courts up to Rs 1 crore. As per the new rules no customer can file his complaint in the court.
This is a great relief because it is necessary to lodge a complaint with the original vendor or service provider in the past. E-commerce is a worthy and big change as it targets the growing demand for shopping, where sellers too look no further.
In addition, the new system also allows customers to listen to their messages via video conferencing, which saves both money and time. Producer’s Responsibility:
The objectives of consumer protection act or the proposed law for producer’s responsibility would be to compensate a food producer or service provider for the damages caused to the food consumer by faulty or faulty production or service.
For example, if a pressure cooker bursts due to some defect in the production and causes harm to the customer, then the producer would have to pay compensation for the loss suffered. Eastern customers are only compensated for the original cost of the product.
The most important outcome of this trend is the inclusion of service providers in the service sector as it is an e-commerce platform. “The responsibility of the producer and the service extends from the producer to the supplier and to the seller. This means that the e-commerce site cannot be used by any reseller. E-commerce companies on the radar:
E-commerce is governed by all the regulations applicable to the seller. As per the guidelines, it is necessary to increase the transparency of sellers on platforms like Amazon, Flipkart, Snapdeal etc. such as their address, website, email etc. and also to provide information regarding offer, exchange, charge and warranty on the website.
Any product designed for this platform is not available for sale without the help of these companies. If any such product is disclosed or any recognition is received then the company may be punished.
In case of fabricated products being sold through e-commerce platforms, it is advisable to buy the same as it is in a dream. A survey conducted in December last year showed that 38% of the 6,923 fabricated products sold on e-commerce sites in the same year. Independent Regulator:
It is proposed to set up a central regulator, Central Consumer Protection Authority (CCPA), to protect consumer rights, punish unfair trade practices, misleading advertisements and sale of defective or falsified goods.
The sole objective of CCPA is to give more importance to existing consumer rights.
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