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  Internet Advertising Effectiveness What Actually Works Today Is Internet Advertising Still Effective? In today’s digital world, scrolling is second nature. Ads pop up on videos, search engines, memes, and news feeds. But one important question remains:  Does internet advertising really work, or is it just digital noise ? This article explores the truth behind internet advertising effectiveness. We’ll discuss what actually delivers results, how to measure success, the platforms that perform best, and how to ensure your ads connect with the right audience. What is Internet Advertising? Internet advertising is any paid promotional content that appears online. It can take various forms—from flashy banners to subtle influencer posts and keyword-driven search engine ads. The primary goals are to drive traffic, boost awareness, and encourage action. Common Types of Internet Ads: Search ads (Google, Bing) Display ads (news sites, blogs, forums) Social media ads (I...

Vanilla Swiss Meringue Buttercream

 


Vanilla Swiss Meringue Buttercream






Vanilla Swiss Meringue Buttercream



  The amount of buttercream is barely enough, suggest increasing the quantity by 10-20%

 

10 Egg Whites

337g Caster Sugar

567g Unsalted Butter, cubed and softened at room temperature

2 tbsp Vanilla Extract

Rainbow sprinkles or any desired decoration

 



Direction : 


1. Set a mixing bowl over a pot of simmering water and add the sugar and egg whites. Beat constantly with a hand whisk until all of the sugar has dissolved. To the touch, the egg whites should feel heated. Take off the heat.

 

2. Insert the mixing bowl into the electric stand mixer and use the whisk attachment to beat on high speed until the meringue thickens and becomes glossy. Let it cool after it reaches room temperature.

 

3. Reduce the speed to medium and gradually add the cubes of softened butter.

It may take a very long time, but the change in texture can be quick, so watch carefully. Stir until the meringue becomes a smooth buttercream consistency.

 

4. Cover a layer of cake on a tray or serving plate with an even layer of buttercream to assemble the cake. Continue to do this until all the layers of the cake come together.

 

Vanilla Swiss Meringue Buttercream

Cool for 30 minutes after applying the crumb coat on the top and sides of the cake.

 

6. Spread the frosting on the cake and sprinkle rainbow-coloured sprinkles from above.

 

7. Keep the cake in the fridge to help the icing set. Before serving, let it sit at room temperature for at least an hour. 

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